Using Predictive Lead Scoring for Optimal Results

Predictive lead scoring is being used to make lead-scoring processes quicker and easier. It dynamically sorts through each lead to transform the effectiveness of marketing and sales efforts.

The concept of lead scoring has seen significant changes over time. Earlier, marketers faced the challenge of prioritizing lead follow-up. As the process was manual, teams needed to review and rate leads, which was quite time-consuming. Despite the labor involved, it was a critical process for ensuring return on investment (ROI).

But, many marketers began using their own estimation to prioritize customers instead of following the lead-scoring process. This subjective approach thus resulted in missed prospects and wasted time.