Brand, Branding & Branding Strategy are the terms that people often get confused about. Let's first understand the difference between these terms.
What is a Brand?
A Brand does not only represent the logo or name of the company but it holds the emotions and impact that it has built over time with its customers. The promises that the company keeps create a lasting impression and reputation among the customers.
What is Branding?
Branding is the process of establishing your company/business as a brand that stands out uniquely in the crowded market.
What is a Branding Strategy?
A branding Strategy is a detailed plan with all the strategies that need to be executed to establish your business as an outstanding brand.
Now, the key differences must have been cleared between these frequently used terms. If yes, then we are all set to lose ourselves in the world of brandings and get o know the secret sauce of a business turnung into a Brand.
What are the supporting Pillars for Building a Brand?
In the dynamic marketplace having a strong foundation and sticking to it is what makes your company as a brand stand still and face any challenges. Not only these, it becomes so much easier for the business to make decisions under any hard circumstances. Hence having a strong foundation is a must for any brand. Let's look at those foundational pillars that will support your brand.

SEO or Search Engine Optimization is the process where efforts are made to rank the website on top of the search engine result page following organic methods. The web contents are configured technically by optimizing the content with relevant keywords, providing high-quality backlinks, and closely working on on-page SEO. All these will make the user experience smooth while navigating your website.
How does it Benefit Business?
With millions of websites on the internet, sometimes it becomes difficult to compete with top websites and challenging to stand out. In such scenarios, SEO comes as a saviour. By following various proven strategies, one can lucidly gain recognition in the digitally crowded market. Let's look at how this is achievable-
1) Amplify Online Reach
Businesses can improve their online visibility by improving their rankings, driving site traffic, providing seamless user experience and optimising content with quality backlinks. Upon implementing these strategies, a business can gain significant visibility.
2) Gain Customer Trust
A business can achieve brand credibility when it becomes visible on search engines. And this is achieved when there is a valuable content on the site and users have a pleasant experience while navigating across your site. To achieve these goals, the website and the contents must be efficiently optimised.
3) Optimise User Experience
User experience is improved when the website meets the user expectations. An ideal website is where users can easily navigate without getting frustrated and access the information they are seeking. Pages should load faster, the website must be responsive so that it loads on any device without disturbing the original structure of the website, secure browsing practices must be implemented and visually appealing images are a must(avoid copyright images) to get ranked in search engines.

According to the data, there are around 8.2 billion people around the world and currently 5.17 billion people are using social media. Just imagine, from the comfort of your home and using a mobile, you are driving the traffic of nearly 5 billion people to your website.
Have you ever kicked around getting connected directly with millions of potential customers without leaving your office and home? Well, it sounds more like a dream. But it has turned into reality in today's digital era.
Digital marketing is drastically revolutionising the way businesses can grow. Social Media marketing proves to be the most dynamic tool. It has been helping many hustlers to grow and reach new heights.
Let's dive deep into the exciting world of social media marketing and explore the new possibilities.
What is Social Media Marketing?
Strategically leveraging social media platforms to build brand awareness, target potential audiences, and drive web traffic. All this is attained by creating and posting content on social apps. The content may be detailed or short content or even advertisements like paid ad campaigns.

Top Social Media sites
There are several social apps available on the internet. However, choosing the right platform to present your business plays a significant role in deciding the growth of your business.
Choosing the right social media is like searching for a needle from the heap of a heap of thorny bushes. But don't worry, we will sort out which is best for your business.
1) Instagram
Instagram is a top-rated social platform and powerhouse for various business tools. It can engage audiences, visualise storytelling, and create brand awareness. Businesses can directly show their products to the audiences that drive direct sales to their website. Instagram Ads is another feature which allows for direct marketing targeting to potential customers.

2) Youtube
YouTube is yet another popular social platform used globally. It provides the platform for business to prove their brand credibility with informative and impactful video content. It's a cost-efficient platform to create awareness about the business and educate your audience.
3)Facebook
Facebook was the game-changer in the world of social platforms. It acts as a powerful tool for businesses with billions of users. It allows businesses to run target advertising, and engage customers by sharing product details and posts. It enables driving direct sales traffic reaching huge audiences across the world.
4) Linkedin
LinkedIn is a professional networking platform which is not only for job hunting. It helps the business to connect with like-minded decision-maker people. With quality content, businesses can generate quality leads. LinkedIn establishes your business professionally.
So this was all about how you can utilise the powers of social media in marketing your business and with no time reach the top heights. Social Media marketing holds the power to elevate businesses of all sizes, no matter if it's a startup or a well-established organisation. Almost every business uses social media market