HCP Engagement: APPs vs MDs in Pharma

At Novem , we work on HCP engagement strategies: APPs vs MDs in Pharma. With data, we aid brands to APPs and MDs in a more focused way. Advanced Practice Providers (APPs) such as Nurse Practitioners and Physician Assistants alongside Medical Doctors (MDs) significantly impact prescribing practices, patient care, and therapy adoption. How to engage them makes all the difference is the key to successful marketing healthcare.

Through sophisticated segmentation and targeted messaging, we devised strategies for leading pharma companies. Check out our success stories on the Our Clients page.

APPs vs MDs: Why the Difference Matters
APPs –
NPs and PAs are classified as Advanced Practice Providers. They are involved in diagnosing and executing treatment plans, including writing prescriptions. APPs facilitate the use of new drugs through their interactions with patients.
MDs –
Medical Doctors often are responsible for complicated cases and make important treatment decisions. Their trust in a therapy is essential for full scale clinical adoption.
Each group’s different preferences of content, engagement, and professional touchpoints makes it different to customize your approach.
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